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By Kelmscott Communications on 3/29/2013 10:22 AM

I often receive direct mail, telemarketing and emails asking me to hire their respective company to train my employees in specific areas and make them better at their jobs.

The employee gains added training and skill sets, which help in their own professional development, and I as the employer get a skilled employee, who is more efficient and effective at their jobs, which makes my customers happy, and ultimately makes me more money to grow my business.

By Kelmscott Communications on 3/25/2013 10:21 AM

Here is our view through the lens of a marketing communications company, as we give our perspective of the past, present and future of the industry.  

 

THEN

The graphic arts industry has changed dramatically over the last several years.

It used to be that each technological advance would work to make our industry more efficient. Now each technological advance also creates a new product or marketplace.