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By Kelmscott Communications on 2/20/2014 1:48 PM

Let’s face it, most of us are not experts on the intricacies of Olympic sports, but a lot of us are talking around the office or with friends and family as if we are fill in commentators for Bob Costas.  You know what I am talking about, admit it, you know what a twizzle is or a triple toe loop.  How about when the athlete is ‘over his tips’, building an angle, standing on edge, catching air and of course maintaining that clear line.

By Kelmscott Communications on 2/12/2014 1:47 PM

I have the pleasure of working from sunny Florida today and as my meetings up north are rescheduled due to weather, flights cancelled and rescheduled due to an impending East coast storm or Midwest cold it makes me think about the perspective of our audiences as it pertains to sales and marketing.  As we sit at our desks planning and launching campaigns wherever we are across the country it is easy to forget about our audience.