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By Kelmscott Communications on 1/18/2017 7:00 AM

Happy New Year, everyone! With 2017 in full swing, most people have set goals for themselves – both personally and professionally. If you haven’t set your goals yet, no worries, there is always time. Here’s the glitch, though: Did you know that 72 percent of resolutions are broken by February 1? That’s only one month in! Sometimes, we all get grand ideas in our heads and commit to doing things that are way out of reach. If you want to set goals that are achievable to improve yourself in 2017, here are three simple tips to set yourself up for success.

By Kelmscott Communications on 1/16/2017 7:00 AM

What do socks, wrapped gifts and cans of food have to do with success? Everything.

Let’s start here: How do clients choose to buy from you? We often consider identifying prospects and customers by exploring their buyer personas. (A buyer persona is a profile of your client’s attitudes, concerns and criteria that shape them as a consumer.) Our focus on the clients is right and good, but we also need to take time and evaluate our own persona as a company.